Inclusive greeting cards: how to send universal wishes
In an increasingly diverse professional world, it is essential to send greeting cards that speak to all your clients, partners and employees, without excluding or stereotyping anyone.
Inclusive cards let you reflect your values of respect, openness and modernity.
1. Use neutral, respectful language
Avoid phrases that could exclude certain people or groups. Favor universal expressions such as:
- "Best wishes for the new year"
- "Wishing you happiness and success"
This ensures everyone feels included, whatever their beliefs, gender or culture.
2. Choose representative visuals
Opt for illustrations and images that reflect diversity:
- cultures
- genders
- ages
- professional situations
Inclusive visuals convey a message of openness and respect.
3. Avoid clichés and stereotypes
Traditional greeting cards can sometimes carry clichés:
- colors associated with a gender
- religious symbols
- gendered scenarios
Remove these elements to create a universal, welcoming message.
4. Personalize thoughtfully
Personalization can include the recipient's first name or title, but be careful to use neutral, inclusive wording so no recipient feels excluded or uncomfortable.
5. Make cards interactive and open
Digital cards let you add:
- additional messages
- interactive content
...that respect diversity and inclusion, delivering an engaging experience for everyone.
Sending inclusive greeting cards is an opportunity to showcase your values and open-mindedness. They help you strengthen relationships with your clients and employees while conveying a universal, respectful message.
Make sure your greeting cards speak to every one of your recipients this year.